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What’s Hot in Our Freezer

We’re making room on the shelf in our freezer. Why? We recently welcomed a new member to our Brewla family. Say hi to Ruby’s Naturals, a pioneer in the craft ice pop community, incorporating all-natural ingredients into delicious, ice-cold treats.

We’ve joined forces with this superior frozen, healthy treat company to expand our reach and continue our icy innovation.

We love Ruby’s ideology and find it similar to our own philosophy. Harkening back to that childhood refreshment, Ruby Rockets blend real fruits and veggies together to create a frozen smoothie on a stick.

Wendy Makkena started Ruby’s Naturals in 2013 with the goal to provide healthier, all-natural and delicious snacks for her kids. Her mission morphed into a line of products designed to meet an array of dietary needs. Ruby Rockets Frozen Veggie & Fruit Pops and Dairy Free Fruit & Veggie Blends feature less than 5g of sugar and are all gluten and dairy free. From Far Out Fudge to Galaxy Green to Orbit Orange each out-of-this-world flavor incorporates two servings of fruit and veggies into a healthy and delicious indulgence.

With our shared mission, melding minds with Ruby’s seemed like an all-natural fit.

“Ruby’s Naturals has built a terrific business and has quickly gained a large amount of distribution and solidified a strong and loyal following,” said Brewla Co-founder and CEO Rebecca Dengrove. “By joining businesses we expect to complement our brands and capabilities and build something much greater than the sum of its parts.”

Rebecca and I started Brewla in 2010 after a sweltering summer day visiting my adolescent home in Southern California. Hankering for a healthy popsicle, I popped into my local grocery store, but couldn’t find one without an ingredient list chockful of artificial unpronounceables. Inspired by this gap in the grocery store, I set out to create a pure and delicious ice pop. Recruiting my sister, Rebecca, who has a Master’s degree in Food Science, we began brewing up a snowstorm.

Fast forward 7 years and we’ve dialed in our own icy recipe. By combining high quality teas, coffees and botanicals with fresh fruit juices, purees or hormone free organic milk, each Brewla Bar from the strawberry + hibiscus tea to the recently released cold brewed coffee (our favorite!) fuses an indulgent brewed base with rich health benefits.

So, how does this all boil down to for you — our fans, our families and our friends? What will change? Not a whole lot! Brewla and Ruby’s Naturals will continue to work as two unique brands. You will still see the familiar Brewla Bars in your freezer, but now we have twice the frozen brainpower and the ability to reach more supermarkets and homes throughout 2017. It’s a win-win for everyone. And, just in time for summer, too.

Stay tuned for more updates, but in the meantime if you have any questions do not hesitate to reach out to us via email, Facebook, brewlabars.com, or even our sister website at rubyrockets.com.
Lick Well, Live Well,

Brewla Signature

Posted 3 months ago on